Guide
Why going direct beats the marketplaces
The real cost of DoorDash and Uber Eats — and what independent businesses keep when customers order direct.
6 min read
Marketplaces solved discovery, but they did it by inserting themselves between you and your customer — and charging 20–30% for the privilege.
Going direct flips that. Your customers pay your real prices, you keep your margin, and the relationship stays yours.
This guide walks through the math, the tooling, and how to move regulars off the apps without losing convenience.